Sol de Janeiro’s first global 360 full funnel holiday campaign was a celebration of joy and escapism to the max. Partnering with Brazilian illustrator, Tati Arojna, we created vibrant, Brazilian-inspired artwork as the joyful through-line to be used across the campaign encouraging you to “Escape the Ordinary.” Everything from the packaging, social and digital placements, to a Times Square takeover, international retail spaces, and even trams in China, were jam packed with Brazilian vibes to promote joyful abundance during the holiday season. The film doubles down on escapism and transports you into Tati’s whimsical world of creations through SDJ body care’s transportive properties.

CLIENT: Sol de Janeiro
ROLE: Senior Art Director