Sol de Janeiro’s first global 360 full funnel holiday campaign was a celebration of joy and escapism to the max. Partnering with Brazilian illustrator, Tati Arojna, we created vibrant, Brazilian-inspired artwork as the joyful through-line to be used across the campaign encouraging you to “Escape the Ordinary.” I came in after the initial campaign concept and illustration style were established and led the campaign through execution by rolling out the packaging program and creating the idea for the film and 360 strategy. Everything from the unique packaging designs, social and digital placements, to a Times Square takeover, international retail spaces, and even trams in China, were jam packed with Brazilian vibes to promote joyful abundance during the holiday season. The film doubles down on escapism and transports you into Tati’s whimsical world of creations through SDJ body care’s transportive properties. The result was sold out holiday sets and a sizable increase in sales from the year prior.

CLIENT: Sol de Janeiro
ROLE: Global Senior Art Director
- Campaign Team Lead
- Global 360 Campaign Strategy
- Global Packaging Design
- Photo & Film Direction
- Film Storyboards, Treatment & post production
- Global Campaign Guideline
- DTC, Paid Media, & Social Strategy and Design