Are we there yet? The Campaign concept for PreFall 2017 was a Roadtrip Katy-style including snakes, clowns and wood paneled hotel rooms, to go along with the cactus heeled shoes. Each of the 4 seasonal collections had their own destination; Goddess, Roadtrip, Museum, and Holiday/4th of July.
CLIENT: Katy Perry & GBG Footwear
ROLE: Creative Direction
CAMPAIGN CREDITS:
Photography: Nadia Lee Cohen
Set Design: Victoria Tam
Production: Area Twelve
DESIGN & BRANDING CREDITS:
Digital Strategy in collaboration with writer, Alison Hessert
Copy: Alison Hessert
Design & Digital Production: Ethan Burns, Rick Bak
Custom Type Design: Anastasia Cook