I was responsible for the Creative Direction of the sustainable start-up clothing brand, b new york. The strategy was to create monthly campaigns celebrating women-owned businesses rooted in environmentally-conscious methods. The series was designed to celebrate the stories and craft of the women behind the brands. The goal was to create awareness around conscious living through a digital and social campaign and provide a platform for these small businesses on the b new york marketplace, all while introducing b new york clothing to consumers looking to reduce their impact. The result was fast growth for b new york.

CLIENT: b new york and various women-owned, environmentally-conscious small businesses
ROLE: Creative Direction

CREDITS: 
Photography & Retouching: Alex Aristei
Copy & Editorial Direction: Alison Hessert
Strategy & Brand Management: Ji Yun Lee
Video Editing: Andy Akbik