Sol de Janeiro’s first 360 global full funnel holiday campaign was a celebration of joy and escapism. Partnering with Brazilian illustrator, Tati Arojna, we created vibrant artwork as the joyful through line to be used across the campaign encouraging you to “escape the ordinary”—from packaging, social and digital placements, to taking over Times Square, international retail spaces, and trams in China! The film transports you into Tati’s world of creations through SDJ body care’s transportive properties.
CLIENT: Sol de Janeiro
ROLE: Senior Art Director