The World is Your Stage! Sol de Janeiro’s Global Holiday 2025 Campaign encourages you and your friends to break free from the ordinary and shine just as you are, together. At Sol, holiday never means snow, its about bringing the joy and confidence! I was inspired by the uniformity of the traditional show girl—a la Busby Berkeley or the traditional Christmas show lineup—and wanted to create a Sol spin on this idea where, instead, everyone’s individuality is celebrated. The campaign was SDJ’s most inclusive to date, taking care to really highlight individuality through every detail of the campaign starting with our diverse cast of stars. The biggest campaign of the year, lasting over the course of 4 months and introducing new holiday packaging skus while also promoting the core products, the campaign strategy and content was versatile enough to take us through the Holiday season.

CLIENT: Sol de Janeiro
ROLE: Global Associate Creative Director (Campaign lead from concept through execution)

GLOBAL CAMPAIGN CREATIVE
Chief Creative Officer: Klitos Teklos
Associate Creative Director: Adrienne Angelo
Associate Copy Director: Nissrine Habash
Senior Copy Manager: Janell Hickman-Kirby
Freelance Senior Art Director: Yoann Benhamida
Freelance Senior Art Director: Mel Kier
Freelance Senior Art Director: MJ Capili
Freelance Senior Designer: Aaryn Goldbaum
Designer: Rachel Li
Senior Manager, Creative Service Ops: Jennifer Tejada

FILM + PHOTGRAPHY
Film Director: Tanu Muino
Model Photographer: Greg Swales
DP: Nikita Kuzmenko
Set Design: Spencer Graves / NightWindow
Choreography: Shay Latukolan
Wardrobe: Ronnie Hartleben
Makeup: David Razzano
Hair: Panos Papandrianos
Nails: Yoko K.
Film Production: UnderWonder Content
Still Life Photographer: Carl Ostberg
Still Life Set Design: Andy Harman

CAST
Paloma Elsesser - Pat Cleveland - Ayak - Callie Dixon - Maya Tuffin - Tacir Roberson - Jore Marshall - Nicole Cardona - Iliana - Malerie Dempster - Shreya Rawat - Ayana Kjonaas - Svetha Sway Nallapaneni - Isla Calvin - Kiana King - Tamia Chaney - Britain Feeny

Executive Producer: Armando Maldonado
Associate Director, Producer: Annie Alba
Senior Producer: Monique Carter
Producer: Camille Viollet
Casting Director: Lisa Leder
Producer, Talent Management: Cynthia Simpson

POST PRODUCTION:
Director of Post Production: Cameron Dwyer
Video Post Producer: Alexa Mansfield
Lead Video Editor: Alex Seiler
Video Editors: Britt Kubat, Schuyler Stone, Julia Velarde
3D Artist: Daniel Palsson
Film Colorist: Fairchild Color
Re-Recording Mixer: Vinny Alfano
Retouching: Dtouch Creative
Freelance Senior Post Production, Retouching: Omar Rawlison
Associate Director, Retouching: Joshua Deveaux
Senior Retoucher: Carlos Perla
Retouchers: Julia Lecato, Alex Leone, Angela Hoener
Asset Management: Jillian Graham, Tim Mendoza